Healthcare service quality, satisfaction and loyalty in university hospitals: the moderating effects of age and visit frequency
This study demonstrates that visit frequency is a better predictor for moderating effect as it can explain how frequent-and infrequent-visit patients differ in their service quality preferences, which affects patient satisfaction and patient loyalty.
Authors
- Theeranuch Pusaksrikit (ORCID: https://orcid.org/0000-0002-5091-7269)
- Akenarin Chocknakawaro (ORCID: https://orcid.org/0009-0006-2296-7302)
Institutions
- Chulalongkorn University (TH)
- Mahidol University (TH)
Publication Details
- Journal
- International Journal of Health Care Quality Assurance
- Published
- 2025-11-22
- DOI
- https://doi.org/10.1108/ijhcqa-12-2024-0114
- Primary Topic
- Customer Service Quality and Loyalty
- Type
- article
- Field-Weighted Citation Impact
- 0.00