Preserving Cultural Heritage through Food: Youths’ Perception of Negeri Sembilan Traditional Cuisine in Malaysia

This study is to understand the impact of food preferences among youths towards traditional food of Negeri Sembilan. There are three variables that being focused on this study: values, food preparation and ingredients. All the variables contributed to the relationship of food preference with cultural continuity among young generations. The data were collected from Klang Valley and Seremban, Negeri Sembilan area. There were 200 questionnaires distributed to the respondents, all were accepted and used to analyze the result. The questionnaire has been distributed personally to the respondent with four sections: Section A,B,C and D. For the analysis, researchers used the Statistical Package for Social Science (SPSS). From the findings, it indicates that there are positive relationships between the food preferences and traditional food of Negeri Sembilan. Furthermore, the results which have been analyzed provide a better understanding and knowledge of the preferences for traditional food in Negeri Sembilan either during festival or normal days.

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Publication Details

Journal
International Journal of Academic Research in Business and Social Sciences
Published
2025-11-19
DOI
https://doi.org/10.6007/ijarbss/v15-i11/26893
Primary Topic
Culinary Culture and Tourism
Type
article
Field-Weighted Citation Impact
0.00
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article

Preserving Cultural Heritage through Food: Youths’ Perception of Negeri Sembilan Traditional Cuisine in Malaysia

Munira Saaidin, Zarith Nadiah Zulkefli
International Journal of Academic Research in Business and Social Sciences
Culinary Culture and Tourism
article

Preserving Cultural Heritage through Food: Youths’ Perception of Negeri Sembilan Traditional Cuisine in Malaysia

Munira Saaidin, Zarith Nadiah Zulkefli
article en

Abstract

This study is to understand the impact of food preferences among youths towards traditional food of Negeri Sembilan. There are three variables that being focused on this study: values, food preparation and ingredients. All the variables contributed to the relationship of food preference with cultural continuity among young generations. The data were collected from Klang Valley and Seremban, Negeri Sembilan area. There were 200 questionnaires distributed to the respondents, all were accepted and used to analyze the result. The questionnaire has been distributed personally to the respondent with four sections: Section A,B,C and D. For the analysis, researchers used the Statistical Package for Social Science (SPSS). From the findings, it indicates that there are positive relationships between the food preferences and traditional food of Negeri Sembilan. Furthermore, the results which have been analyzed provide a better understanding and knowledge of the preferences for traditional food in Negeri Sembilan either during festival or normal days.

International Journal of Academic Research in Business and Social SciencesVol. 15(11)
Care International (CH), KES International (GB), Cambodian University for Specialties (KH)
Openalex Percentile: Top 59%
Culinary Culture and Tourism
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Preserving Cultural Heritage through Food: Youths’ Perception of Negeri Sembilan Traditional Cuisine in Malaysia — Munira Saaidin, Zarith Nadiah Zulkefli · International Journal of Academic Research in Business and Social Sciences (2025) | TGRS Research Map | TGRS