Sources of creativity through happiness and role conflict

Creativity is increasingly recognized as a critical capability that enables individuals and organizations to adapt and innovate in dynamic environments. Recent studies highlight that creativity does not emerge solely from cognitive abilities but is also shaped by affective states such as happiness and contextual factors like role conflict. Happiness, as a positive psychological state, broadens thinking and strengthens intrinsic motivation, thereby fostering innovative behavior. At the same time, role conflict traditionally seen as a stressor can, under certain conditions, stimulate reflection and drive unconventional solutions, serving as a potential source of creative insight. This research adopts a Systematic Literature Review (SLR) approach, following a structured process of identification, screening, eligibility, and inclusion to synthesize findings from selected journal articles. The analysis integrates descriptive and thematic methods to explore how happiness and role conflict jointly influence sources of creativity. The results provide a clearer understanding of these interrelated factors and offer practical implications for organizations seeking to cultivate environments that support emotional well-being while leveraging role dynamics to stimulate creativity.