How generational replacement feeds the urban-rural divide: Evidence from Switzerland (1995–2023)

Abstract Conflicts about ‘place’ are increasingly shaping the politics of advanced democracies, and voters are ever more divided along the urban-rural divide. However, this does not mean that members of all generations are growing apart. Instead, the urban-rural divide is stronger among younger generations, who are slowly replacing older, less divided ones. To demonstrate this, we combine post-election surveys from Switzerland spanning 28 years with macro data on the municipality level to examine the role of different cohorts in the urban-rural divide using age-period-cohort logistic regressions. The results reveal that the role of place is stronger for newer cohorts, with more recently socialized urbanites holding more progressive immigration attitudes and preferring left-wing parties compared to earlier urban cohorts. In contrast, whereas newer cohorts in urban contexts are less likely to vote for the far-right than their older neighbors, this is not the case for the same cohorts in more rural places. The results help to understand the role of generational replacement in explaining the growing differences between urban and rural citizens in Europe.