The Silver Economy: A Business Perspective on the Aging Society

Over the next decade, more than 30 Western countries are expected to reach super-aging status, with over 20% of their populations aged 65 and older. This demographic shift will have far-reaching consequences for societies, organizations, markets, and individuals. This essay introduces the Silver Economy as a practical and integrative lens for understanding these changes and for guiding business and policy responses. It outlines a research and action agenda organized around three key arenas of transformation—workplaces, markets, and firms—where organizations can take proactive steps to support healthy longevity and inclusive participation. Within these arenas, nine guideposts are proposed to connect insights across disciplines and levels of analysis. Collectively, this agenda seeks to create value on three fronts: improving individual wellbeing, enabling sustainable business growth, and contributing to a resilient and inclusive society.