PRESERVING HERITAGE, PROMOTING GROWTH: THE TOURISM CARRYING CAPACITY OF SUBAK PULAGAN

This study aims to analyze the Tourism Carrying Capacity (TCC) of Subak Pulagan in Gianyar, Bali, and propose adaptive policy directions that integrate tourism with sustainable agricultural practices, ensuring the preservation of its ecological and socio-cultural dimensions. The research utilized a mixed-method approach, combining field observations, spatial measurements, and TCC analysis, including physical, real, and effective capacities. Prospective policy analysis using MULTIPOL was employed to explore various future scenarios and formulate responsive strategies. The research utilized a mixed-method approach, combining field observations, spatial measurements, and TCC analysis (physical, real, and effective). Prospective policy analysis using MULTIPOL was employed to develop policy alternatives based on multiple scenarios. The findings indicate that Subak Pulagan has considerable potential for eco-agro-tourism development, supported by its cultural significance and landscape beauty. Existing tourism activities remain within acceptable limits, presenting an opportunity for growth. However, several limitations must be addressed, such as weak infrastructure, institutional fragmentation, and low community engagement in tourism planning and management. The policy analysis identified several strategic directions, including rural tourism development, infrastructure upgrades, and the empowerment of local communities through education and participatory governance. Strengthening Subak institutions is also key to maintaining agricultural traditions alongside tourism growth. Integrated programs involving marketing, heritage conservation, and inter-sectoral collaboration are essential. With careful planning and inclusive policies, Subak Pulagan can become a leading model of sustainable tourism in rural heritage landscapes. Such development must be grounded in conservation values and respect for local wisdom to ensure long-term resilience and benefits for future generations.