App-Enabled Consumer Value and Economic Behaviour of ITWorkers in Online Food Delivery Platforms

In the digital era, there is a deprivation in time for preparation as well as consumption of meals amongst the tech-savvy employees. ‎The software industry is an evergreen sector where employees are busy with their schedules and do not have time to consume ‎healthy food for their dining. The evolution of OFDA supports such a populace to intake their food at the appropriate time without ‎moving from their place. The present study investigated the impact of OFDA across the IT sectors through examining the role of ‎OFDA in the routine of IT professionals in Chennai, investigating the impact of OFDA technologies on IT employees, and exploring ‎the factors associated with the intention to use OFDA. In addition, the beneficiaries of utilizing OFDA are illustrated. The study ‎implements TAM for determining the PEOU and PU of OFDA amongst IT professionals. A mixed methodology research approach ‎was applied, and data were collected from 100 employees and 5 experts using a purposive sampling technique with the aid of a structured ‎questionnaire and interview questions. The collected qualitative data were scrutinized using a thematic approach, while quantitative ‎data were analyzed using the SPSS tool version 23 package through performing ANOVA and correlation analysis. The outcomes of the ‎study revealed that the convenience, efficiency, time saving, fast delivery, and variety of food impact the employees to adopt the ‎application in their daily routine. Furthermore, discovered the determinants to improve their intention to use OFDA effectively. ‎Overall, the study recommends effective implementation of OFDA with high ethical values, attractive design, and loyalty for the ‎benefit of organizations and society‎.