The Knowledge‐Attitude Paradox in Analgesic Self‐Medication Among University Students in Ecuador: A Cross‐Sectional Study and Predictive Modeling Analysis

The high prevalence of self-medication, a finding consistent with emerging international data, necessitates a fundamental paradigm shift in public health interventions. Educational strategies must evolve beyond simple information dissemination to incorporate behavioral science principles aimed at modifying attitudes and risk perceptions, particularly during the formative early years of university education.