A hybrid approach combining Fuzzy AHP and Fuzzy TOPSIS to rank agritourism destinations in Tan Cuong green tea region, Thai Nguyen, Vietnam

Agritourism is recognized as a strategic approach to harness the existing advantages of rural areas, including both on-farm and off-farm attractions. This study, conducted in the Tan Cuong tea region of Thai Nguyen, examines the practical application of the Fuzzy Analytic Hierarchy Process (AHP) and the Fuzzy Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) in ranking agritourism destinations. Five experts, all with experience in agritourism in Tan Cuong, provided data through questionnaires for the analysis. The results indicated that the Hao Dat Tea Cooperative (A1) ranked highest for sustainable agritourism development. Additionally, the transportation system serving agritourism destinations (C9) was identified as the most influential factor based on the empirical findings. Based on these results, policy recommendations are proposed to prioritize the development of agritourism across various destinations, with suggestions for both central and local policy initiatives. • A hybrid Fuzzy AHP-TOPSIS method ranks agritourism sites in Tan Cuong, Vietnam • Hao Dat Tea Cooperative identified as top destination for agritourism development • Transportation system is the most influential factor in destination ranking • Empirical input collected from five agritourism experts in Thai Nguyen province • Policy suggestions proposed for central and local support of agritourism growth