Multi-Platform analytics integration for clinical trial Recruitment: A digital health informatics implementation framework
This study provides a replicable informatics framework for implementing analytics-driven digital recruitment campaigns for clinical trials. The methodology demonstrates how clinical trial recruiters can integrate analytics platforms and referral partners to optimise outreach and achieve performance substantially above industry benchmarks.
Authors
- Abigail F. Newlands (ORCID: https://orcid.org/0000-0002-4718-0075)
- Aileen K. Ho (ORCID: https://orcid.org/0000-0002-2581-126X)
- Lindsey Roberts (ORCID: https://orcid.org/0000-0001-5277-2377)
- Katherine A. Finlay (ORCID: https://orcid.org/0000-0002-8997-2652)
- Kayleigh Maxwell (ORCID: https://orcid.org/0000-0002-8747-7201)
- Jessica L. Price (ORCID: https://orcid.org/0000-0002-0487-0826)
- Emil Lamprecht (ORCID: https://orcid.org/0009-0003-3084-5266)
- Melissa Kramer (ORCID: https://orcid.org/0000-0002-9242-5203)
Institutions
- University of the West of England (GB)
- Roughan & O'Donovan Innovative Solutions (IE)
- University of Reading (GB)
Publication Details
- Journal
- International Journal of Medical Informatics
- Published
- 2025-11-08
- DOI
- https://doi.org/10.1016/j.ijmedinf.2025.106175
- Primary Topic
- Ethics in Clinical Research
- Type
- article
- Field-Weighted Citation Impact
- 0.00