The growing obsession with cosmetic dermatology: Are we endorsing artificial beauty?

The pursuit of beauty has become an all-consuming force in modern society, driven in large part by the multi-billion-dollar cosmetic dermatology industry. This industry thrives on creating and perpetuating unrealistic beauty standards, often at the expense of individuals’ self-esteem and well-being. This article explores the exponential growth of cosmetic dermatology, its link to artificial beauty standards, and the negative impacts associated with it. We argue that the endorsement of artificial beauty, fueled by media and societal pressures, has led to a culture of body shaming, low self-esteem, and the normalization of unnecessary cosmetic procedures. Furthermore, we highlight the importance of adopting a cultural relativistic view of beauty, one that values diversity and individuality over conformity to narrow, ethnocentric beauty standards. By promoting a more inclusive and nuanced understanding of beauty, we can work toward a healthier and more positive relationship with cosmetic dermatology. Ultimately, this article calls for a shift in societal values, one that prioritizes inner beauty, self-acceptance, and individuality over the pursuit of artificial beauty.

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Publication Details

Journal
Cosmoderma
Published
2025-11-19
DOI
https://doi.org/10.25259/csdm_152_2025
Primary Topic
Body Image and Dysmorphia Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

The growing obsession with cosmetic dermatology: Are we endorsing artificial beauty?

Divya Yadav
Cosmoderma
Body Image and Dysmorphia Studies
article

The growing obsession with cosmetic dermatology: Are we endorsing artificial beauty?

Divya Yadav
article en

Abstract

The pursuit of beauty has become an all-consuming force in modern society, driven in large part by the multi-billion-dollar cosmetic dermatology industry. This industry thrives on creating and perpetuating unrealistic beauty standards, often at the expense of individuals’ self-esteem and well-being. This article explores the exponential growth of cosmetic dermatology, its link to artificial beauty standards, and the negative impacts associated with it. We argue that the endorsement of artificial beauty, fueled by media and societal pressures, has led to a culture of body shaming, low self-esteem, and the normalization of unnecessary cosmetic procedures. Furthermore, we highlight the importance of adopting a cultural relativistic view of beauty, one that values diversity and individuality over conformity to narrow, ethnocentric beauty standards. By promoting a more inclusive and nuanced understanding of beauty, we can work toward a healthier and more positive relationship with cosmetic dermatology. Ultimately, this article calls for a shift in societal values, one that prioritizes inner beauty, self-acceptance, and individuality over the pursuit of artificial beauty.

CosmodermaVol. 5
Government Medical College (IN)
Openalex Percentile: Top 53%
Body Image and Dysmorphia Studies
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The growing obsession with cosmetic dermatology: Are we endorsing artificial beauty? — Divya Yadav · Cosmoderma (2025) | TGRS Research Map | TGRS