How gender norms and interpersonal communication are associated with gender-based violence attitudes and intentions to intervene: Secondary outcome findings from Odisha, India

Two intervention implications include the need to (a) consider creative ways of incorporating interpersonal communication as a means of amplifying public health intervention effects (also known as "buzz marketing"), and (b) incorporate gender norms into intervention strategies by, for example, tailoring messages differently for those holding equitable (vs inequitable) gender norms.