A Study on Customer Retention in the Apparel Retail Market

In the era of globalization, customers have innumerable options to fulfill their wants. Loyal purchasers bring long-term profit and are economic assets to a company. Customer retention is an effective marketing strategy to sustain in a globally competitive market. This article mainly identifies consumers’ expectations and the major factors that play an essential role in customer retention. The sample size is 500N, contributing footfall from retail apparel markets. This study comes under exploratory research with the Factor analysis method using the SPSS software. Factor analysis is performed on 15 parameters, and 6 major parameters showed a positive trend in customer insights. The data is framed and obtained from the primary source with the above analysis. This study contributes to these significantly intrinsic components that should be taken into consideration while formulating retail marketing strategies. The suggestions are discussed for the improvement of the highly competitive retail apparel industry.