Sitting at home and interacting with food producers in real-time: The impact of the interactivity of Live Streaming Shopping on consumers' food purchase intention

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Journal
SPIRE - Sciences Po Institutional REpository
Published
2025-05-25
Primary Topic
Consumer Retail Behavior Studies
Type
article
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article

Sitting at home and interacting with food producers in real-time: The impact of the interactivity of Live Streaming Shopping on consumers' food purchase intention

Dongfang Li
SPIRE - Sciences Po Institutional REpository
Consumer Retail Behavior Studies
article

Sitting at home and interacting with food producers in real-time: The impact of the interactivity of Live Streaming Shopping on consumers' food purchase intention

Dongfang Li
article en

Abstract

No abstract available for this paper.
SPIRE - Sciences Po Institutional REpository
Université Paris-Saclay (FR)
Openalex Percentile: Top 54%
Consumer Retail Behavior Studies
Open Access PDFOpenAlex
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Sitting at home and interacting with food producers in real-time: The impact of the interactivity of Live Streaming Shopping on consumers' food purchase intention — Dongfang Li · SPIRE - Sciences Po Institutional REpository (2025) | TGRS Research Map | TGRS