Gender and Its Representation in Vietnamese Online Newspapers: A Discourse Analysis Through a Post‐Colonial Lens

ABSTRACT This study analyzes how Vietnamese online journalism reconstructs gender from a postcolonial perspective. By applying discourse analysis and postcolonial feminist theoretical frameworks, the research clarifies how traditional gender stereotypes and colonial legacies continue to influence contemporary media. The results indicate that online journalism still maintains common gender biases: men are associated with leadership roles, while women are primarily depicted in domestic and caregiving roles. Additionally, Orientalist influences remain present in the expressions and narrative frameworks of Vietnamese journalism. The study employs qualitative discourse analysis combined with an experiment on reader perception. The results show that media consumers often unconsciously absorb gender norms but can shift their perceptions when exposed to content critically. This finding contributes to discussions on media, gender, and postcolonialism, emphasizing the importance of critical thinking in media consumption.