Metaverse, Genişletilmiş Gerçeklik ve Yapay Zekâ ve Teknolojilerinin Turistik Yiyecek İçecek İşletmelerine Etkisi

Digitalization, virtual reality technologies, metaverse and artificial intelligence technologies are effective in many areas from banking to the health sector, from the defense industry to the tourism industry. The aim of the study is to investigate the impact of these important technological developments, metaverse, extended reality and artificial intelligence technologies, on touristic food and beverage facilities. Within the scope of the study, the comments and suggestions of both relevant technology users and business owners were examined. As a result of the interviews conducted with 29 experts in the field between February and March 2024 with in-depth interview technique, the data were described using the ethnographic summary technique and findings based on the repeated responses and striking comments of the participants were presented. It has been seen that these technologies will positively affect food and beverage businesses and provide advantages in various areas such as supporting the marketing of goods and services, increasing guest satisfaction, providing personalized experiences, training tourists and employees, contributing to environmental sustainability and creating employment as a result of their efficient use. The original value of the study is that it presents concrete findings in the light of primary data and provides practical contributions to businesses in terms of explaining the benefits provided as a result of the efficient use of these technologies.