Towards Effective Health Sensitisation in Akwa Ibom State: Appraisal of Passion FM's Jingles on Cholera and Monkeypox (Mpox)

Abstract: This study examined the use and impact of public service announcement (PSA) jingles on Cholera and Monkeypox (Mpox) aired on Passion FM in Akwa Ibom, Nigeria, with a focus on frequency, prominence, language, content, and sponsorship. The study was anchored on the agenda-setting theory. Using a content analysis research method, with a saturation sampling technique to select all jingles that provided new information across multiple broadcast times, data were collected for analysis. Findings showed that Passion FM consistently aired jingles on Cholera and Monkeypox sensitisation throughout the day, with the highest frequency in the evening, thereby enhancing exposure and potential retention among listeners. The jingles were presented in Ibibio, English, and Pidgin, which facilitated comprehension of the campaign messages among diverse audiences, although some major local languages were not covered. Content analysis revealed that the jingles effectively communicated disease symptoms and preventive measures but lacked immediate contact information for health support. Sponsorship analysis showed that Cholera jingles were supported by the Federal Ministry of Health and the Nigeria Centre for Disease Control, whereas Mpox jingles were sponsored by Passion FM. This demonstrates collaboration between government and local media in health sensitisation. The study highlights the importance of strategic scheduling, multilingual messaging, and collaborative sponsorship in enhancing public health awareness. The study recommends that radio stations in Akwa Ibom State and beyond provide emergency contact information for prompt assistance regarding health issues advertised, and conduct regular evaluation of audience engagement to improve the effectiveness of health sensitisation campaigns.