Emotional Overload in the Modern Media Environment: The Impact of Information Excess and Artificial Intelligence Algorithms

This research will examine one of the most pressing issues in the media industry in 2025. Emotional overload is one that has become key to psychological impact in today's media space. The article looks at this problem from two sides: the overabundance of information resources and news, and the impact of artificial intelligence on content creation - and then connects the two parts of these problems into one whole. The article analyzes how the overabundance of digital content: video, news, audio and textual information - affects the human psyche, behavior in life and in the media space. It also considers the impact of AI on content generation, its authenticity and distribution, as well as about personalized recommendation feeds.Current statistics and data from psychology and media communications are discussed, such as analyzing interviews and statistics that confirm the growing symptoms of emotional exhaustion among Internet users.The article talks about the concept of “clipthinking”: its dangers and benefits. The article explains the terms “info noise”, “infodemic”, “doomscrolling” and others. Possible solutions to the problem are given, and the conclusion talks about the development of media literacy, emotional self-control.