Electric Vehicles’ Consumer Behaviors. Evidence from Romania

In the context of accelerated urbanization and the need to reduce the carbon footprint, the transition to electric vehicles (EVs) is becoming a central element of modern sustainable urban mobility strategies.The adoption of electric cars globally has seen exponential growth over the past decade.According to the International Energy Agency (IEA), electric vehicle sales reached more than 17 million units in 2024, accounting for about 25.6% of total car sales.This shift is driven by factors such as environmental concerns, government incentives, and technological development.The aim of our research is to investigate consumer behavior regarding electric vehicles acquisitions.We use PLS-SEM as research method for testing the six hypotheses of the designed conceptual model.Five out of six hypothesis are validated.The research is important for decision makers from the automotive industry as it provides data-driven insights into the key determinants that influence consumer decisions, enabling the development of targeted marketing strategies, product improvements, and policy recommendations aimed at accelerating the adoption of electric mobility solutions.