Exploring the Influence of Leadership Communication on the Performance of Virtual Teams in the Digital Era

In the context of rapid transformation of the business environment and the widespread of the remote work, virtual teams have become a defining element of modern organizations. This research investigates the impact of leadership communication on the performance of virtual teams. The study was conducted on a sample of 115 respondents working in virtual teams, using an online questionnaire. Data analysis was performed using SPSS software through linear regression tests. The findings show that leaders who communicate clearly, empathetically and use effectively the digital tools contribute to creating high performing teams. The paper offers practical recommendations for virtual team leaders regarding the development of communication skills and the implementation of strategies adapted to the digital environment, highlighting the critical role of leadership communication in current organizational success.