Building Competitive Edge at Balmer Lawrie and Co. Adopting AI Technology

Organisations need both effectiveness and efficiency to remain competitive. In a BANI world (Brittle, Anxious, Non-linear and Incomprehensible), accelerated change is the norm rather than the exception. With the advent of the internet, the rules of business changed substantially. The traditional set of metrics that provided a competitive edge, such as location, business scale and volumes, and financial strength, lost significance. The human equation in an organisation continues to be a significant metric of competitive strength. The quality of manpower is a critical source of effectiveness and efficiency. Company management must today focus on the agility to embed technological advances to remain competitive. In this context, we enumerate and emulate a key artificial intelligence (AI) initiative taken by Balmer Lawrie, a Government of India enterprise.