EMPOWERING YOUNG ENTREPRENEURS: THE ROLE OF FAMILY, EDUCATION, AND INDIVIDUAL DESIRE

This research aims to analyze factors influencing students’ interest in entrepreneurship through a comprehensive literature review. The study identifies three primary determinants of entrepreneurial interest among students: family background, education, and individual desire. The review synthesizes recent empirical findings, highlighting the significant role of exposure to entrepreneurial role models within the family, participation in entrepreneurship education programs, and intrinsic motivation in shaping students’ entrepreneurial intentions. By enhancing understanding of these factors, the study provides valuable insights for policymakers and educators to develop targeted strategies that effectively promote entrepreneurship among university students. Ultimately, fostering entrepreneurial interest is crucial for driving economic growth and addressing graduate unemployment.