Virtual Reality for Innovative and Responsible Tourism

The article discusses the use of virtual reality (VR) as a tool for responsible tourism. Practical research was conducted in a group of 215 participants using VR headsets (Meta Quest Pro and HTC VIVE). Volunteers participated in a VR session using the Google Earth VR application. They visited two locations of their choice. The first was a place they had previously visited in real life, while the other was a location they had not visited but would like to. Participants completed a survey before and after the VR experience. In the survey, participants rated, among others, their level of satisfaction, willingness to visit given locations, and emotions accompanying the experience. The authors conducted a statistical analysis of the survey results. The scientific goal of the article was primarily to present a proposal for the use of virtual reality as an innovative tool supporting responsible tourism. The results confirmed a positive reception of VR experiences: average satisfaction ratings exceeded 4.0 on a 5-point scale, and positive emotions (most often +1 and +2 on a scale from −2 to +2) dominated among participants. Higher emotional valence was significantly correlated with satisfaction (ρ ≈ 0.434, p < 0.001) and with increased willingness to visit destinations (ρ ≈ 0.306, p < 0.001). Statistically significant differences were noticed in satisfaction level with visiting new places among groups of respondents with different tourism type preferences (people who prefer cultural or health tourism reported noticeably higher satisfaction with the VR experience than other respondents). The authors also conducted a discussion on how VR technology can be a tool supporting responsible tourism.