An Evaluation of the Environmental Impact of Media Facades and Improvement Strategies for a Sustainable Urban Environment

Media facades, which integrate or attach media to building exteriors, enhance the cultural sensibility and artistic value of urban spaces through dynamic and interactive expressions. However, they also bring negative environmental impacts such as energy consumption, carbon emissions, and light pollution, threatening sustainability, ecosystems, and human health. The purpose of this study is to analyze these environmental impacts and propose technical, institutional, and artistic solutions to mitigate them while preserving or enhancing cultural and artistic value. By conducting literature reviews, case studies of domestic and international examples, and surveys, this study systematically examined the types, characteristics, environmental footprints, and impacts of media facades. The findings revealed that appropriate design and management strategies, such as the implementation of energy-efficient LED technology, adaptive brightness control, and solar-powered solutions, could significantly reduce environmental impacts while maintaining or even enhancing their artistic and cultural significance. Additionally, regulatory frameworks and urban policies aimed at controlling light pollution and energy consumption proved to be effective in minimizing negative effects. Through a detailed analysis of real-world applications, this study highlights the necessity of integrating sustainable technologies, implementing stringent environmental standards, and fostering collaborative urban planning efforts to ensure media facades contribute positively to urban environments. It ultimately provides insights into the design and management of media facades, demonstrating their potential to foster eco-friendly, culturally enriching, and visually compelling urban spaces.