The affective aspects of the relationship with the store brand: for an integration of store’s attributes

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Journal
SPIRE - Sciences Po Institutional REpository
Published
2025-10-23
Primary Topic
Consumer Retail Behavior Studies
Type
article
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article

The affective aspects of the relationship with the store brand: for an integration of store’s attributes

Léa Pecjak, Sophie Changeur
SPIRE - Sciences Po Institutional REpository
Consumer Retail Behavior Studies
article

The affective aspects of the relationship with the store brand: for an integration of store’s attributes

Léa Pecjak, Sophie Changeur
article en

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SPIRE - Sciences Po Institutional REpository
Openalex Percentile: Top 55%
Consumer Retail Behavior Studies
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The affective aspects of the relationship with the store brand: for an integration of store’s attributes — Léa Pecjak, Sophie Changeur · SPIRE - Sciences Po Institutional REpository (2025) | TGRS Research Map | TGRS