Designing a New Business Model in the Sport Tourism Industry of Iraq

The purpose of present study was to design a new business model in the sports tourism industry of Iraq. Method: This descriptive-survey research was carried out in an exploratory-applicative manner in terms of its purpose, Sampling was done using the snowball method. Also, Strauss and Corbin were used for data analysis. Findings: Based on the results of the research, the model of new businesses in the sports tourism industry of Iraq has been identified in the form of the following 5 dimensions: effective factors (12 central codes), contextual factors (10 central codes), intervening factors (10 central codes), solutions (45 central codes), and consequences (44 central codes). Conclusion: Therefore, it is suggested to identify the best practices that can be used in new businesses in the sports tourism industry by reviewing the history and heritage of Iraqi sports, awareness of the dominant culture in the society, and the development of sports infrastructure.