Digitalization Landscape Evolution in Business Research: VOSviewer and R-Tool Bibliometric Review, (2018 – 2022)

Digitalization as an emerging trend of improving organizational efficiency and value creation, presents enormous opportunities and challenges to the business world. This study seeks to uncover predominant and emerging trends in digitalization in both developed and emerging economies based on data from scopus database over a five (5) period from 2018 to 2022. A comprehensive bibliometric analysis was made by analyzing contributions and relationships among authors, institutions, countries and journal publications on digitalization. A total of 1,171 journal publications were obtained from scopus database and bibliometric analysis was performed with VOSviewer 1.6.18 and R 4.2.1 tools. It revealed that 3420 Authors have authored documents with an annual growth rate of 28.78% with international co-authorships collaborations of 25.7%. Authors “Parida V” and “Sjödin D” were the most publishers and made most bibliographic coupling, “Russian Federation”, “Germany”, and “United Kingdom were the top publishing and collaborated countries. The most co-cited authors and journals were “Parida, V.” and “Brynjolfsson, E.” and “Journal of Business Research” and “Industrial Marketing Management” respectively. The publications have proven interdependency and strong network across different jurisdictions and economies indicating their strong impact on digitalization drive across the world and the need to collaborate more effectively as the surest way for achieving a globally digitalized economy in the future as a collective goal.