KNOWLEDGE GAP HYPOTHESIS IN MEDIA REPORTING ON CLIMATE-SMART AGRICULTURE IN SELECTED RURAL COMMUNITIES IN EKITI STATE

Research Problem: Agriculture is the most susceptible sector to climate change especially in Sub- Saharan Africa where rainfed and small-scale farming is the most common. Such systems are not well adapted and so the farmers are vulnerable to climate change. This study examined the knowledge gap hypothesis in media reporting on climate-smart agriculture in selected rural communities in Ekiti State, Nigeria. Methods/Theory: The study was guided by the Knowledge Gap Theory and Diffusion of Innovation Theory. The mixed method was used with survey and in-depth interviews among farmers in three selected local governments in Ekiti State. Results: The findings revealed a moderate awareness of climate-smart agriculture among the respondents. However, the difference in the level of media usage and literacy affected the way farmers processed and received climate-smart agriculture information. It was found that radio is the most accessible means of communication but language barrier, framing of the message, and irregular broadcasts of climate-smart agriculture were some of the challenges affecting good communication. Conclusion: The study concludes that although media plays a very critical role agricultural education, its inability to localize information about climate-smart agriculture further widens the gap between literate and less-literate farmers which widen the knowledge gap between the two classes. Key Contribution to Knowledge: This study adds to existing knowledge on how media practices influence inequality in climate-smart agriculture awareness and adoption with respect to the nexus of communication, literacy, and agricultural adaptation in rural communities. Recommendation: The recommends that local government agencies, NGOs, and agricultural extension workers should organize community awareness programmes through town hall meetings, market outreaches, and the use of respected local opinion leaders to demystify climate-smart agriculture practices in simple, practical ways.