Rhizomatic Principles and New Aesthetics in Graphic Design

Graphic design is continually evolving, integrating new technologies and trends that lead to innovative aesthetics. In the 21st century, design has shifted toward more complex, saturated, fragmented, and multifaceted styles. This transformation can be understood through Deleuze and Guattari’s rhizomatic model (1987), which proposes non-linear, non-hierarchical structures where any point connects to another. Applied to graphic design, it implies a rejection of traditional linearity and hierarchy, favoring dispersed and heterogeneous compositions. This research outlines key principles—interconnectivity, fragmentation, non-linearity, and heterogeneity—as defining features of rhizomatic graphic design, offering a framework to interpret its contemporary aesthetics and the complexity of today’s visual culture.