McDonald's changed the world, McDonaldization changed sociology

This article showcases two central points: (a) how George Ritzer's groundbreaking concept of McDonaldization is the epitome of good public sociology; and (b) how courses such as ‘Introduction to Sociology’ and ‘Sociological Theory’ are deeply enriched when teaching and learning this theory. Using examples and case studies from my own classes, this article draws on students’ interpretations of Ritzer's work, revealing how his conceptual framework inspires their ability to think critically, creatively, and sociologically about topics such as the childbirth industry, breast cancer, and its resultant pink-washing, as well as other issues related to their professional and personal lives.