Augmenting tradition through innovation the implementation of NFTs in the high-end fashion industry
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Authors
- Alessandra Vecchi (ORCID: https://orcid.org/0000-0003-3449-7927)
- Mariachiara Colucci (ORCID: https://orcid.org/0000-0003-2609-3535)
Publication Details
- Journal
- International Journal of Technology Marketing
- Published
- 2025-11-14
- DOI
- https://doi.org/10.1504/ijtmkt.2026.10074593
- Primary Topic
- Crafts, Textile, and Design
- Type
- article
- Field-Weighted Citation Impact
- 0.00