Pro- and Antifluoride Use Messages on YouTube in Japan: Content Analysis
Anti-fluoride content on YouTube appears to reach broader audiences than expert-generated profluoride videos. Opponent messages tend to use emotionally charged communication, whereas proponents focus on scientific information. These differences in style may influence public perceptions of fluoride use. Public health professionals should develop engaging and accessible communication strategies to counter misinformation and promote evidence-based practices.
Authors
- Hiroko Okada (ORCID: https://orcid.org/0000-0001-7877-9753)
- Tsuyoshi Okuhara (ORCID: https://orcid.org/0000-0002-6251-3587)
- Hikari Sophia Nagao (ORCID: https://orcid.org/0009-0009-9264-1676)
- Takahiro Kiuchi (ORCID: https://orcid.org/0000-0001-5934-0681)
- Hiroe Suzuki‐Chiba (ORCID: https://orcid.org/0000-0002-4288-177X)
Institutions
- University of Tokyo Health Sciences (JP)
- The University of Tokyo (JP)
Publication Details
- Journal
- JMIR Formative Research
- Published
- 2025-11-14
- DOI
- https://doi.org/10.2196/82265
- Primary Topic
- Fluoride Effects and Removal
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Japan Society for the Promotion of Science