The impact of materialism on prosocial behavior of Chinese adolescents: a moderated mediating effect test

This study revealed the internal mechanism of the influence of materialism on prosocial behavior, and provides evidence for its causal relationship through experimental research. On the one hand, materialism negatively predicts prosocial behavior; on the other hand, materialism indirectly reduced prosocial behavior by reducing the meaning in life. Finally, gender moderated the relationship between meaning in life and prosocial behavior. Specifically, compared with male adolescents, female adolescents ' meaning in life had a more significant effect on prosocial behavior. These findings provide a new perspective for promoting individual prosocial behavior programs.