Searching for Traces of Hindu/Buddhist Heritage in the World’s Largest Muslim Country: Indonesia’s Linguistic and Semiotic Landscape as a ‘Palimpsest’

Southeast Asia has historically been shaped by the Indian subcontinent, China and the Middle East, due to civilizational contact. For several centuries, current-day Indonesia and the Malay world experienced extended periods of Hinduization and Indianization. The once-thriving Hinduism/Buddhism-dominated culture gradually gave way to Islam when the area became Islamized. Indonesia now is believed to have the largest number of Muslims in the world. While the Islamic aspects of Indonesia are well-documented in recent scholarship, the country’s Hindu/Buddhist past remains significantly under-explored, especially as far as the linguistic and semiotic landscape is concerned. Conceptualizing linguistic/semiotic landscape as a polyphonic site and a ‘palimpsest’ that is often historically (re)written and constantly updated, this interdisciplinary study documents and reveals the concrete material traces of Hinduism/Indianness evidenced in Jakarta’s linguistic and semiotic landscape at different levels (e.g., various Sanskrit/Hinduism-related place names, slogans and mottos, portrayals of Vishnu, Garuda, Hanuman, Ganesha and depictions of scenes from Hindu epics Ramayana and Mahabharata). Aiming to explore how elements of Hinduism/Indianness may manifest in Indonesia in such cross-region linguistic and religious (re)contextualization across time and space, this study contributes to linguistic and semiotic landscape research, sociolinguistics, Indonesia and Malay studies, Hindu studies, religious studies, Southeast Asia studies and beyond: