Factors influencing sustainable family entrepreneurship growth: interpretive structural modeling (ISM) approach

The research aims to focus on important factors that influence family Entrepreneurship growth. Sustainable family Entrepreneurship is the most extensive necessity for society and traditional family business. The Study selected 10 factors from existing literature and experts’ opinions that influence the long-term enhancement of sustainable business goals. The interpretive structure modeling (ISM) technique used for data analysis. This technique explores the leveling of factors. 25 experts were included to collect opinions. All experts were engaged in family business, such as managers, employee services for more than 10 years, and owners of businesses. The results show levels of factors from 1 to 5. The generation effect, business ownership, influence, control, market scale, cost-effective techniques, sustainable products, sustainable government policies, and sustainable innovation are key factors in long-term family entrepreneurship. The generation effect influences control, strategy, cost-effectiveness, and other aspects. Business ownership demonstrates decision-making and stakeholder connection, while influence and control involve giving stakeholders a favorable atmosphere. The study provides insightful for professionals, scholars, policymakers, and businesspeople. The research finds that entrepreneurship self-efficacy is the most important variable that influences family business. The study provides valuable insightful for professionals, family businesspeople, policymakers, and scholars.