Understanding Psychological Determinants of Technology Adoption for Future Mobility-as-a-Service Applications

The increasing complexity of urban environments has transformed mobility needs, requiring the development of sustainable and technology-driven transportation solutions. Mobility as a Service (MaaS) has emerged as a promising model, integrating multiple mobility services into a single digital platform to enhance accessibility and efficiency. However, the widespread adoption of MaaS depends not only on technological advances but also on psychological factors influencing user acceptance of such a mobility service. Based on the Technology Acceptance Model (TAM), this study proposes and evaluates a theoretical framework to examine key psychological determinants of individuals' willingness to use smartphone applications for travel planning. The research explores how perceived ease of use and perceived usefulness can influence behavioral intention and actual adoption of MaaS solutions. Using Structural Equation Model (SEM), the study investigates the relationships among these psychological dimensions and provides insights into the mechanisms that drive technology acceptance in urban mobility. The findings showed that perception on ease of use and usefulness impact on the intention to adopt MaaS solutions. This study contributes to a deeper understanding of the psychological barriers and facilitators of MaaS adoption and provide valuable implications for service providers to enhance sustainable mobility solutions.