Consumer Cost Perception and Its Role in Hydrogen Vehicle Adoption

The widespread adoption of hydrogen-powered vehicles as a sustainable mobility solution depends on several factors, among which consumer acceptance is particularly important. This study examined how cost perception, demographic characteristics, and environmental attitudes influence the intention to adopt hydrogen-powered vehicles. The quantitative study (n = 1330) was conducted using an online questionnaire in Hungary. The results were verified by linear regression conducted in three steps, depending on the set of dependent variables chosen. The results showed that while cost perception alone has a moderate effect on acceptance, environmental attitudes have a strong and significant explanatory power. Acceptance is not merely an economic decision, but a value-based one closely linked to individuals’ environmental worldviews. The results highlight that the acceptance of hydrogen-based mobility is primarily a value-based decision, and that strengthening environmental commitment is key to promoting it.