IMPROVEMENT OF THE MOTIVATION SYSTEM FOR THE COMPANY IN THE HIGHLY REGULATED INDUSTRY

The present study hypothesises that employee motivation plays a critical role in the performance of companies operating in strictly regulated industries such as pharmaceutical distribution. The hypothesis is based on the premise that compliance, transparency, and participation in public procurement create additional operational pressure in this sector. The article focuses on a Latvian pharmaceutical wholesaler that distributes reimbursed medicines and medical devices and operates under both EU pharmaceutical and procurement regulatory frameworks. The objective of the present article is to ascertain the key motivators among employees. The research is grounded in the application of the Multidimensional Work Motivation Scale (MWMS), with quantitative analysis of two distinct employee groups divided by age: below 45 years and above 45 years. The data were collected through the implementation of an anonymous survey, and were subsequently analysed using SPSS. The findings indicated a substantial discrepancy in the motivation types exhibited by different age demographics within the workforce. Specifically, younger employees demonstrated higher levels of internal motivation, while older employees exhibited a greater propensity to be influenced by external factors. However, the mean motivation score across all respondents indicated a generally high level of demotivation. The findings of this study indicate that motivation strategies must be customised according to age group, with a focus on career development for younger staff and job security and compensation for older employees. The article is of practical value in that it puts forward a series of adaptive motivation strategies that have been shown to be effective in aligning with the operational limits of pharmaceutical distributors engaged in public procurement. The strategies proposed in the article aim to reduce employee turnover, increase engagement, and ensure regulatory compliance through improved workforce performance.