DIGITAL BUSINESS TRANSFORMATION: TRENDS AND OPPORTUNITIES IN UKRAINE

The full-scale war in Ukraine has become a powerful catalyst for the digital transformation of national business. The article examines the current state, main drivers and challenges of business digitalisation in wartime. This paper presents the findings of a survey of Ukrainian enterprises on the digital activity of such enterprises, their adaptive capabilities, and the role of digital technologies in ensuring the continuity and sustainability of business processes. A substantial acceleration in the implementation of digital solutions and the possibilities of using artificial intelligence is revealed. Concurrently, disparities in digital preparedness have been documented among diverse sectors of the economy and across enterprise sizes. The features of the digitalisation of Ukrainian business and the expansion of economic activity opportunities are identified. The article focuses on digitalisation as a tool not only for survival, but also as a strategic opportunity for innovation, increasing competitiveness and integration into global markets. Separately, recommendations are provided for state policy and businesses to support digital development within the context of reconstruction. The article argues that digitalisation is a strategic resource for recovery and increasing competitiveness, as well as being an anti-crisis tool, and is essential for integrating Ukraine into global economic processes. The authors offer recommendations to strengthen business digital readiness and improve state policy to support digital transformation during and after wartime.