When Creativity Meets Technology: A Systematic Review of Digital Creativity in the Workplace

The synergy between human creativity and technology is key to competitiveness in today’s workplace, where creativity fuels organizational success. Despite growing attention to digital creativity (DC), defined as a unique form of creativity that generates novel and practical ideas within a digital environment or through digital technology, a holistic understanding of it in the workplace (DC-W) remains lacking in the human resource development (HRD) literature. To address this gap, this systematic review synthesizes three key aspects of the literature: theoretical and conceptual foundations, technology applications, and drivers of DC-W. Our findings establish a foundational understanding of this evolving concept, highlighting sociotechnical and sociocultural perspectives and the dual roles of technology in enhancing DC-W. We also present the multilevel drivers of DC-W. Building on our review, we propose theoretical and practical implications and outline future research directions, focusing on conceptual foundations, HRD interventions, and the dark side of digital technologies.