A Need for Strategic Communication: Towards an Unrealized Potential and the Grievances of Baluchistan

This research study aims to draw attention to the most strategically significant province of Pakistan that has been neglected for decades by different governments of different eras in Pakistan. The nature of this study is qualitative, and the data have been collected by secondary sources such as research papers, newspapers, and websites. The tribes’ chives and the Baluch are abided by their old traditions and customs, but Pakistan’s attitude towards Baluchistan is the same as that of Baluchistan being subjugated by Pakistan. Baluchis merely want Pakistan to use the natural resources of Baluchistan not as a subjugated property, but the resources should be used considering Baluchistan as a federal unit. In the exchange of utilization of these resources, Pakistan has to work for the betterment and prosperity of Baluchistan, respect for the people of Baluchistan, and the Baluch leadership. Pakistan needs to correct its past mistakes and exert all efforts to win the confidence of the people of Baluchistan.