Strategic Flexibility for Multinational Enterprises in a Volatile Global Economy

This dissertation investigates how multinational enterprises (MNEs) can build and use strategic flexibility to manage uncertainty in today’s volatile global business environment. Using data from U.S. and foreign MNEs during the U.S.–China trade war, the first study shows that broader and denser international operations helped firms reduce tariff exposure. The second study finds that some MNEs turned disruption into opportunity by expanding into markets vacated by competitors. The third study highlights how decision-makers’ behavioral biases shape the creation and use of flexibility. These insights offer practical guidance for firms and policymakers navigating geopolitical risk and trade policy uncertainty.

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Publication Details

Journal
AIB Insights
Published
2025-11-12
DOI
https://doi.org/10.46697/001c.146524
Primary Topic
International Business and FDI
Type
article
Field-Weighted Citation Impact
0.00
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article

Strategic Flexibility for Multinational Enterprises in a Volatile Global Economy

Hyewon Ma
AIB Insights
International Business and FDI
article

Strategic Flexibility for Multinational Enterprises in a Volatile Global Economy

Hyewon Ma
article en

Abstract

This dissertation investigates how multinational enterprises (MNEs) can build and use strategic flexibility to manage uncertainty in today’s volatile global business environment. Using data from U.S. and foreign MNEs during the U.S.–China trade war, the first study shows that broader and denser international operations helped firms reduce tariff exposure. The second study finds that some MNEs turned disruption into opportunity by expanding into markets vacated by competitors. The third study highlights how decision-makers’ behavioral biases shape the creation and use of flexibility. These insights offer practical guidance for firms and policymakers navigating geopolitical risk and trade policy uncertainty.

AIB InsightsVol. 25(6)
Indiana University (US)
Openalex Percentile: Top 51%
International Business and FDI
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Strategic Flexibility for Multinational Enterprises in a Volatile Global Economy — Hyewon Ma · AIB Insights (2025) | TGRS Research Map | TGRS