Is Fair Advertising Good for Platforms?

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Publication Details

Journal
Marketing Science
Published
2025-11-12
DOI
https://doi.org/10.1287/mksc.2023.0201
Primary Topic
Auction Theory and Applications
Type
article
Field-Weighted Citation Impact
0.00
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article

Is Fair Advertising Good for Platforms?

Manmohan Aseri, Tridas Mukhopadhyay, Yuan Di
Marketing Science
Auction Theory and Applications
article

Is Fair Advertising Good for Platforms?

Manmohan Aseri, Tridas Mukhopadhyay, Yuan Di
article en

Abstract

No abstract available for this paper.
Marketing ScienceVol. 45(1)
University of Maryland, College Park (US), Carnegie Mellon University (US), Auburn University (US)
Openalex Percentile: Top 60%
Auction Theory and Applications
DOISourceOpenAlex
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Is Fair Advertising Good for Platforms? — Manmohan Aseri, Tridas Mukhopadhyay, et al. · Marketing Science (2025) | TGRS Research Map | TGRS