The Social Construction of Transnational Marriage on Rednote: Insights from Influencer–Follower Interactions

This study adopts a social constructivist perspective to explore how transnational marriages are constructed through social media interactions on Rednote.On the Rednote platform, researchers collected 50 posts by Chinese influencers showcasing transnational marriages and 150 highly liked comments as samples for content analysis.The results indicate that sharing cross-cultural lifestyles is the main content of these posts, with life sharing, love stories, emotional sharing, and scripted videos as the core themes displayed.Through selfdisclosure, influencers build trust and emotional connections with followers and construct a positive image of transnational marriages through impression-management-based selfpresentation strategies.Selective showcasing of positive life aspects and scripted content are the primary forms of self-presentation.In these interactions, influencers and followers establish parasocial relationships that shape followers' cognition and practices regarding transnational marriages.In the future, the construction of transnational marriages on social media and its impact on users' internalization and practices will become a new direction for research.