A Comparative Study on the Usage of Instagram and Snapchat Among Youngsters

This study presents a comparative analysis of Instagram and Snapchat usage among youngsters, aiming to understand the dynamics of social media engagement in this demographic. With the increasing influence of digital platforms on communication, self-expression, and entertainment, the research focuses on identifying the key factors that drive platform preference. It examines the average time spent on each app, the frequency of content sharing, and the role of privacy and data safety in shaping user choices. By analysing these variables, the study provides insights into user behaviour, satisfaction levels, and the broader implications of social media on the youth’s digital lifestyle.