Antecedents of data analytics adoption: A systematic literature review from 2018-2024

This study provides guidance for future researchers in selecting an appropriate theoretical framework, differentiating between individual and organizational adoption levels and identifying significant determinants for technology adoption studies. This study aims to address the gaps in existing literature reviews by explicitly integrating individual and organizational level antecedents and mapping them to multiple frameworks. The study identifies several research gaps that need to be addressed in the future: namely; absence of studies on developing countries and sectors such as education; lack of theoretical cohesion among adoption models and resource based outcomes.