Consumer Purchase Intention and Behaviour Towards Online Grocery Shopping in the Post-Digital Era: Empirical Evidence from Chennai City
Consumer Purchase Intention and Behaviour Towards Online Grocery Shopping in the Post-Digital Era: Empirical Evidence from Chennai City Sandhya. B1* Abstract This study investigates customer purchasing intentions and behaviors about online grocery shopping in the post-digital era, specifically focusing on Chennai City. This research combines the Technology Acceptance Model (TAM) and Consumer Behaviour Theory to […]
Authors
- B. Sandhya
Publication Details
- Journal
- International Journal of Science Architecture Technology and Environment
- Published
- 2025-11-11
- DOI
- https://doi.org/10.63680/ijsate1125032.026
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00