An Analytical Study of Social Media Marketing’s Impact on the Purchase Behaviour of Healthcare Product Consumers in Chengalpattu District

An Analytical Study of Social Media Marketing’s Impact on the Purchase Behaviour of Healthcare Product Consumers in Chengalpattu District Mr. R. Lenin1*, Dr. P. Manivannan2 Abstract This study investigates the impact of Social Media Marketing (SMM) on the purchasing behaviour of healthcare product consumers in Chengalpattu District, Tamil Nadu. Due to the swift digital revolution […]

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Publication Details

Journal
International Journal of Science Architecture Technology and Environment
Published
2025-11-11
DOI
https://doi.org/10.63680/ijsate1125031.025
Primary Topic
Diverse Scientific Research Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

An Analytical Study of Social Media Marketing’s Impact on the Purchase Behaviour of Healthcare Product Consumers in Chengalpattu District

P. Manivannan, R. B. Lenin
International Journal of Science Architecture Technology and Environment
Diverse Scientific Research Studies
article

An Analytical Study of Social Media Marketing’s Impact on the Purchase Behaviour of Healthcare Product Consumers in Chengalpattu District

P. Manivannan, R. B. Lenin
article en

Abstract

An Analytical Study of Social Media Marketing’s Impact on the Purchase Behaviour of Healthcare Product Consumers in Chengalpattu District Mr. R. Lenin1*, Dr. P. Manivannan2 Abstract This study investigates the impact of Social Media Marketing (SMM) on the purchasing behaviour of healthcare product consumers in Chengalpattu District, Tamil Nadu. Due to the swift digital revolution […]

International Journal of Science Architecture Technology and Environment
Openalex Percentile: Top 49%
Diverse Scientific Research Studies
DOISourceOpenAlex
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An Analytical Study of Social Media Marketing’s Impact on the Purchase Behaviour of Healthcare Product Consumers in Chengalpattu District — P. Manivannan, R. B. Lenin · International Journal of Science Architecture Technology and Environment (2025) | TGRS Research Map | TGRS