“Public health without effective health communication is really nothing”: Key informant interviews and thematic analysis as part of a multi-step research process to develop modernized public health communication competencies

A competency-based approach, including specialized roles and education and training programs aligned with updated communication competencies, will empower public health to tackle modern challenges. This research contributes to a multi-step research project to develop a Canadian public health communication competency framework and supports ongoing efforts to strengthen the public health workforce in Canada.