Memes, memory and monuments: Humorous debate on memory politics in Estonia

This paper studies a humour-mediated controversy on memory politics in the Estonian online public sphere. The debate started in autumn 2022, when a monument to Konstantin Päts, an influential but controversial Estonian political leader of the interwar period, was erected in central Tallinn. The statue soon became a target of online visual and verbal jokes, particularly on digital platforms. The analysis of 38 humorous items and their associated comments reveals that humour around this sculpture does not constitute a fully-fledged debate on memory politics: most of the items, and many of the comments, are related to the aesthetics of the monument. Only in some of the comments is the controversial political legacy of Konstantin Päts debated.

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Publication Details

Journal
Memory Studies
Published
2025-11-10
DOI
https://doi.org/10.1177/17506980251388313
Primary Topic
Humor Studies and Applications
Type
article
Field-Weighted Citation Impact
0.00
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article

Memes, memory and monuments: Humorous debate on memory politics in Estonia

Guillem Castañar Rubio
Memory Studies
Humor Studies and Applications
article

Memes, memory and monuments: Humorous debate on memory politics in Estonia

Guillem Castañar Rubio
article en

Abstract

This paper studies a humour-mediated controversy on memory politics in the Estonian online public sphere. The debate started in autumn 2022, when a monument to Konstantin Päts, an influential but controversial Estonian political leader of the interwar period, was erected in central Tallinn. The statue soon became a target of online visual and verbal jokes, particularly on digital platforms. The analysis of 38 humorous items and their associated comments reveals that humour around this sculpture does not constitute a fully-fledged debate on memory politics: most of the items, and many of the comments, are related to the aesthetics of the monument. Only in some of the comments is the controversial political legacy of Konstantin Päts debated.

Memory Studies
Tallinn University (EE)
Openalex Percentile: Top 61%
Humor Studies and Applications
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